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All Journal Jurnal Teknoin MIMBAR (Jurnal Sosial dan Pembangunan) Ethos SITEKIN: Jurnal Sains, Teknologi dan Industri Journal of Industrial Engineering Jurnal Riset Teknik Industri
Nugraha Nugraha
Jurusan Teknik Industri Fakultas Teknik Universitas Islam Bandung
Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Journal of Industrial Engineering

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A Combination of Importance-Performance Analysis and Gap Analysis for Improving Quality Service in a Pastry Company Hirawati Oemar; Nugraha Nugraha; Maulida Dwi Amelia
JIE Scientific Journal on Research and Application of Industrial System Vol 8, No 2 (2023)
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/jie.v8i2.4195

Abstract

PT. X is a well-known pastry company due to its consistent flavors and high product quality. PT. X saw a decrease in sales while competing businesses saw an increase. Based on the results of the preliminary questionnaire from 33 customers, it is known that customer satisfaction is a factor influencing the decline in sales experienced by PT X. The aim of this research is to identify the factors that influence customer satisfaction and the gap between consumers and management at PT. X and provide recommendations for improving PT. X's service quality to compete with similar companies. This study used an importance-performance analysis, a customer satisfaction index, and a gap analysis to enhance service quality. The findings showed that the customer satisfaction index had a value of 66.78% and that the Cartesian diagram of importance-performance analysis contained seven attributes in quadrant 1, indicating that these attributes require development. The gap analysis results indicate that all attributes have a negative gap value. To increase customer satisfaction, service quality must be improved based on the overall results of data processing. Making SOPs for employees, offering appealing promotions to customers, and rewarding and punishing employees for their efforts are among the recommendations made. 
Co-Authors Ahmad Arif Nurrahman Arbaiyah Satriani Asep Nana Rukmana Aswardi Nasution Aswardi Nasution Aviasti Dewi Shofi Mulyati Dina Dien Novita Djamaludin Djamaludin Djamlaludin Djamlaludin Hendrik Ari Yanto Hirawati Oemar Iyan Bachtiar Kamal Imran Mohd Sharif Maulida Dwi Amelia Mochammad Rifky Pamungkas Reni Amaranti Risma Fitriani Shafa Assylla